Everything between the ad click and the closed deal
Capture attributed leads, work them as a team, and prove the results — without stitching four tools together.
Tracking & attribution
One consent-gated script tag. Everything a lead did before converting, attached to the lead.
Automatic form capture
Works with the forms you already have — no rebuilds, no field mapping.
First & last touch
First touch is written once and kept; last touch follows the buyer's most recent campaign click.
Campaign context
UTMs, Google click IDs (gclid/wbraid/gbraid), referrer, landing page — stored per visit and per lead.
Consent-first
Nothing is stored until your cookie banner signals consent. One line to integrate; PECR-friendly by default.
Spam scoring
Honeypot and velocity checks flag junk automatically — flagged leads stay out of your reports.
Call & chat ready
The data model treats calls and chats as first-class lead types, ready for when call tracking ships.
Lead management
A working surface for the whole team, not just a list.
Statuses & values
New → contacted → qualified → quoted → won/lost, with quote and sales values editable inline.
Assignment
Put a name on every lead. Members set their own instant email alerts per client.
Bulk actions
Select, archive, mark as spam, or delete in one pass; restore anything reversible.
Saved views & export
Save any filter combination; export the current view to CSV, permission-gated and audited.
Custom fields
Attach whatever your process needs — budget, source notes, anything.
Client isolation
Every client account's data is separated at the database layer with row-level security, proven by tests.
Reporting & analytics
Numbers that reconcile — the dashboard total always matches the Lead Manager.
Dashboard
Leads, visitors, visits, conversion rate, quote & sales value, spend and cost-per-lead in one view.
Channel & campaign breakdowns
Donut and bar views with your own channel groupings (e.g. 'Paid' = paid search + paid social).
Attribution models
Last non-direct click by default; flip to first touch with one click — history is stored, never recomputed.
Report builder
Nine dimensions, tick-box filters, save as named reports.
Scheduled reports
Email any saved report daily, weekly or monthly to teammates or client inboxes — or send one-off.
Spend & CPL
Import from GA4 and Google Ads, or enter spend manually/CSV — cost-per-lead appears against campaigns.
Team, integrations & trust
Built for agencies from the first migration.
Roles & permissions
System and custom roles with granular permissions; account-scoped access for client users.
Webhooks & Zapier
Signed lead events to any endpoint; connect 1,000+ apps via a Zapier catch hook.
Lead alerts
New-lead emails to opted-in team members within seconds of submission.
Audit trail
Every material change — lead edits, exports, config — is logged with who and when.
UK data residency
Hosted in London; GDPR and PECR were requirements, not retrofits.
White-labelling
Per-client logos and branded reporting are on the roadmap for agencies.
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