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Google integration & ad spend

Import spend from GA4 and Google Ads, or add it manually, to see true cost-per-lead.

Cost-per-lead needs spend. Trackfully takes it three ways, all landing in the same reports.

Manual entry & CSV (works immediately)

Integrations, Manual spend and CSV: give a campaign name, a date range and a total; it spreads evenly across the days. Or upload a CSV with day, campaign, spend columns (optionally clicks, impressions). Re-uploading the same days updates rather than duplicates.

Connect Google (GA4)

Integrations → Connect Google signs you into the Google account that owns your GA4 property. Pick the property, hit Sync now, and daily spend/campaign data imports automatically every night from then on.

Note: GA4 only carries ad-cost data when the property has Google Ads linked inside GA4. No linked Ads account = a successful sync with zero rows.

Google Ads (direct)

Direct Ads import (true spend by campaign and date) activates on workspaces once our Ads API access is provisioned, same Google connection, nothing extra to install. Until then, GA4 or manual entry covers CPL.

Where spend shows up

  • Dashboard: the Ad spend stat with £-per-lead underneath
  • Reports: Campaigns and Source reports gain Spend and CPL columns

Spend matches leads by campaign name, keep campaign naming consistent between your ads and your UTMs for clean joins.

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